Followers are not the goal. Conversations that end in orders are.
Always-on content, creator-led video and paid social built around a single number: qualified enquiries. We publish on the channels your buyers actually use and stop pretending the rest matter.
What you get
▸Monthly content calendar approved before production
▸Reels, carousels and UGC creator video
▸Community management and DM response routines
▸Meta and Instagram ad campaigns with creative testing
National social playbooks do not transfer to a shop in Centre Point or a clinic on Ramghat Road. Your audience is small, local and overlapping — which is an advantage. Reach is cheap, word of mouth travels fast, and one genuinely useful video can circulate across an entire neighbourhood's WhatsApp groups.
Content that compounds
We build a calendar around a handful of recurring formats your audience learns to expect: behind the scenes, customer stories, product explainers, and answers to the questions your staff hear every day. Consistency beats cleverness, and a predictable format is far cheaper to produce at volume.
Creator and UGC video
Creator-shot video outperforms polished brand film on Instagram and Facebook because it looks like the rest of the feed. We brief and manage local creators, then reuse the best-performing clips as paid ad creative.
Paid social with a defined job
Every campaign has one objective: lead forms, WhatsApp conversations, store visits or catalogue sales. We put budget behind creative that already earned attention organically, and we cut anything that does not produce enquiries within its test window.
Channels we manage
We recommend the shortest channel list that covers your buyers, rather than opening accounts everywhere:
· Instagram — reels, stories, DMs and shopping
· Facebook — community reach, local groups, Meta lead ads
· YouTube — long-form explainers and AI-produced brand films
· WhatsApp Business — catalogue, broadcast and enquiry routing
· LinkedIn — for manufacturers and exporters chasing B2B buyers
Reporting you can act on
Each month you get the content that ran, what it cost, how many enquiries arrived from each channel, the cost per qualified enquiry, and a clear recommendation for the next month. If a channel is not earning its place, we say so and move the budget.
FAQ
Social Media Marketing questions
How many posts per month do I need?+
For most local businesses, twelve to sixteen well-made posts including four to six videos is the point where consistency starts compounding. Posting daily with weak content performs worse than posting three times a week with strong content.
Do you handle the photography and video?+
Yes — either through a shoot day, through local UGC creators, or via our AI creative production, which is often the most cost-effective route for product businesses.
What ad budget should I start with?+
Enough for Meta's system to learn, which in this market usually means a modest but consistent daily budget over at least four weeks. We will give you a specific figure for your category during the audit.
Will you reply to comments and DMs?+
Yes, on an agreed response window and tone. Most local enquiries arrive in DMs, so leaving them unanswered wastes the entire spend.
Can social media really bring walk-ins?+
For local businesses it is one of the most direct routes, especially combined with an optimised Google Business Profile. We track direction requests and WhatsApp enquiries so the link between content and footfall is visible.
Want social that ends in enquiries?
Book your free SEO audit and see exactly which opportunities you are losing to competitors in Aligarh, Tala Nagri, Hathras and Khair.
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